India, July 21 -- Swedish furniture retailer IKEA is strengthening its presence in northern India with the launch of its second city store in Delhi, at DLF Avenue, Saket, on July 30, spanning 30,000 sq ft, as part of its strategy to make its products more accessible through city-format outlets.

The Saket outlet is IKEA's fourth city-format store in India after Mumbai (Worli), Pune and West Delhi (Pacific Mall, Subhash Nagar). The expansion comes a year after the company launched e-commerce services in Delhi-NCR and opened its first physical customer touchpoint in the capital.

"Saket and DLF Avenue feel like a natural new home for IKEA in Delhi. With our second city store in the capital, we are making it easier for more customers to expl...