India, June 17 -- 'What you cannot measure, you cannot improve' - For the longest time, cricket never really believed in that idea.

It was a sport built on instinct and observation with a coach standing behind the nets. A batter was judged by balance, timing and the sound of the ball coming off the middle. Naturally, improvement often came through repetition, conversations and feel rather than hard evidence.

But modern sport is changing and cricket is changing with it. Founded in 2017, Str8bat is one of the few ndian sports-tech companies trying to execute it. They created a small sensor that sticks behind a cricket bat and records data like bat speed, swing path, timing and impact point. Connected to an app, it gives players instant fe...