India, April 12 -- Legendary playback singer Asha Bhosle, who passed away at the age of 92 on April 12, recorded over 11,000 songs in her illustrious career spanning over 8 decades. But apart from her glorious contribution to the Indian music industry, Asha Tai also lent her sugar-laced voice to ad jingles. She brought emotion, melody and mass appeal, turning jingles into songs that people remembered and hummed.

Back in 1964, Asha Tai revolutionised Indian advertising jingles with the jingle Phool Ke Samman Hai, composed by Ravi and written by Jan Nisar Akhtar, for the Hindustan Lever brand, Himalaya Bouquet toilet soap and talcum powder. Years later in 2002, the playback queen once again reshaped the ad industry with Rasila Rozana Utsav...