India, Oct. 11 -- Wellness has long been part of everyday life in India, from herbal ingredients used at home to supplements taken as part of a daily routine. What is changing now is how people want to consume them. As workdays get busier and routines become less predictable, convenience plays a larger role in everyday wellness choices. Gummies, oils, shots, and powders are now designed to fit into a morning routine, a workday, or even a travel schedule with little prep.

Consumers are more likely to stick with a wellness product when it fits naturally into their day. "A gummy can be carried to work, an oil can become part of a personal care routine, and a ready-to-use shot removes the need for preparation," Mr Avadhoot Chavan, Director, ...