India, Sept. 14 -- Ganesh Chaturthi is traditionally seen as an auspicious window for buying property in Mumbai, with developers using the festive season to sweeten deals and nudge homebuyers towards a purchase. But this year, the pitch is changing. The glitter of gold coins, stamp-duty waivers and overseas holidays is giving way to a more practical proposition, greater payment flexibility, from Buy Now, Pay Later (BNPL) to staggered and deferred payment plans.

Mumbai-based Sayaji Realty, for instance, is offering special payment plans on its premium residences. At its Mio Solace project in Khar West, a 3 BHK priced at Rs.6.5 crore comes with a 10:90 payment plan, under which buyers pay 10% upfront and no EMI until possession. At Mio Mir...