India, Sept. 25 -- While traditional mud houses remain part of India's rural architectural landscape, they are far less typical of contemporary metropolitan construction, where factors such as limited land, multi-story development, modern building requirements, and changing lifestyles influence material choices. Today, a home may need to function as a workspace during the day, a place to exercise in the evening and a space to relax or entertain guests later.

As homes take on multiple roles, the way Indians choose interior materials is also evolving. Beyond color, finish and price, material selection can also involve factors such as acoustic comfort, durability, maintenance, moisture resistance and sustainability. This shift is particular...