India, July 17 -- Social media is filled with DIY remedies that claim to fade pigmentation overnight - from rubbing lemon on your face to applying toothpaste, potato juice or homemade face masks. These quick-fix hacks are often presented as safe, inexpensive and highly effective. But while they may seem convincing online, treating pigmentation isn't one-size-fits-all, and many of these popular remedies can end up doing more harm than good.

HT Lifestyle spoke to Dr Akriti Gupta - the founder and chief dermatologist at Jivisha Clinic in Gujrawala Town and Yamuna Vihar, New Delhi - who says, "Pigmentation is not a one-size-fits-all condition. Before treating it, it is important to understand why it has developed in the first place. Followin...