India, March 19 -- The Indian music landscape has shifted from sporadic international visits to a consistent stop on the global tour. As stadium-sized spectacles become the new norm, the culture surrounding them is undergoing a sophisticated transformation. At the forefront of this movement are sibling Jinal Ajmera and Vivek Ajmera - the co-founders of MyFandom, known for their official, premium merchandise- who are redefining how fans interact with their idols. Also read | After Coldplay and Diljit gigs can India establish itself as premier global concert destination? What travel experts say

Having powered the merchandise engines for global heavyweights like Coldplay, Ed Sheeran, Travis Scott, Anoushka Shankar, Dua Lipa, the Ajmeras are...