Faithcation trend: 5 temple routes in South India for weekend gateways, local food and spiritual reset
India, June 26 -- India has plenty of pilgrimage sites, which usually see high footfall during festivals, certain seasons, special occasions, or once-a-year family visits. But this is slowly changing as pilgrimage trips evolve.
What exactly does this change suggest? Weighing in with industry insights. Sudhakar Chirra, founder and CEO of Fresh Bus, said that this points to the rise of the faithcation trend. "What we're seeing today is a significant shift in behaviour. More travellers are choosing short spiritual getaways throughout the year," he said. This means they are becoming more frequent, shorter and weekend-friendly.ALSO READ: How to plan a smart itinerary for your solo trip? 5 easy tips to avoid confusion and stress
Chirra also o...
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