Demand for health food yet to reach inflection point
India, June 5 -- Mumbai's Varsha Rajan Berry, co-founder of clean-label food brands -- Homemakerz and Senseful - is busy developing "healthy" instant noodles that are baked (not deep-fried) and gluten-free, to add to her range of millet-based, beetroot, soya and spinach noodles and pastas. Her start-up has grown 5X in six years, in line with the larger consumption shift towards nutritious food and clean labels. At a recent webinar held by the Market Research Society of India (MRSI) on India's 'Eat Economy', Berry said consumer awareness on health foods has risen thanks to widely available information on digital media, influencer content, and online communities. The demand for cleaner, minimally processed foods is growing and brands are ad...
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