India, Sept. 19 -- In the world of heritage handloom, Patola is known for its exquisite craftsmanship, rare double ikat weaving technique, and timeless appeal. Now, with the arrival of the festive season, celebs are making a case for the traditional weave in designer wear, rebranding it through modern styling and contemporary silhouettes.

Deepika Padukone, who is expecting her second child, recently stepped out to visit the Siddhivinayak Temple, wearing an orange and purple Patola kurta set by designer Mayyur Girotra. For recent Ganesh Chaturthi celebrations, both Madhuri Dixit-Nene and Janhvi Kapoor were seen in Patola sarees.

For her mehendi function earlier this year, Anshula Kapoor wore a teal blue Patola-inspired lehenga designed b...