India, Sept. 15 -- The Central Consumer Protection Authority (CCPA) has imposed a Rs.10 lakh penalty on Roppen Transportation Services Private Limited, which operates the ride-hailing platform Rapido, over misleading advertisements, unfair trade practices, an unfair contract, and the use of dark patterns to encourage riders to pay more before their rides were confirmed.

The action was taken after the CCPA, headed by Chief Commissioner Smt. Nidhi Khare and Commissioner Shri Anupam Mishra, examined the practices followed by cab and bike-taxi aggregators in India, particularly those involving pre-ride tipping and dynamic pricing, according to a press release.

During the review, the authority found that Rapido displayed prompts to riders wh...