India, Sept. 1 -- A cloud kitchen based in Delhi-NCR, listed on Zomato as EatFit Lab, has drawn online attention for tagging its food "GLP-1 friendly and high protein". The label, displayed at the top of its menu, prompted social media debate over using GLP-1, a class of prescription medicines used to treat diabetes and obesity, as a food-marketing term.

Its menu features high-protein vegetable, chicken and avocado salads, a low-GI quinoa salad, a "GLP1 Friendly Fiber Rich Whole Wheat Pasta Bowl", a "High Zinc Khus Khus Burrito Bowl" and other dishes marketed around nutrition and wellness.

Social media influencer Shreeum Rakheja, who was looking to order a sandwich online, came across the listing. In an Instagram Reel posted on August 2...