India, July 24 -- As student-led protests continue across Central Delhi, home-grown fashion labels and local hotspots are choosing empathy over sales.

Moving away from their usual promotional schedules, several brands are postponing new collection launches, instead using their platforms to show solidarity with the youth.

Among them is streetwear brand Huemn, which took to Instagram on Thursday to write that continuing with business as usual felt completely out of touch with the "future of a generation hanging in the balance": "At a time when we see tremendous courage... launching a collection feels misplaced."

Fashion label Invogue also announced that it would limit promotional content and postpone major campaigns scheduled for the mon...