India, July 24 -- The Board of Control for Cricket in India (BCCI) is going to the market for new sponsors for bilateral cricket at a time franchise league model is widely seen as the present as well the future. By the looks of it, there is still more life in the traditional nation-versus-nation play. Certainly in India.

The BCCI anticipates a minimum 17% jump in bilateral sponsorship income over the next year and a half. The inference can be drawn from rights tenders floated this week for Indian team's home matches (35 across formats) to be played between Sept 2026-March 2028.

HT has learned that the BCCI has set a base price of Rs.4.85 crore per match for title sponsorship upon expiry of the current contract held by IDFC First Bank ( ...