India, July 31 -- There are nearly 600 million smartphone users in India and the figure could cross 700 million by 2030. The data charges in the country are among the lowest in the world. We also have one billion active mobile broadband connections. More than 20,000 songs are released in a year in a country where 65% of the population is under the age of 35 years and is high on digital content consumption. But if you thought all these key data points are enough to fuel music subscriptions in India for both foreign and homegrown apps like Amazon Music, Spotify, JioSaavn or Gaana, think again.

The size of the Indian music industry has remained small -- estimated at Rs.5,300 crore in 2024 - by the Ficci-EY media report of 2025. Though it's ...