India, June 19 -- The ongoing FIFA World Cup, being held across the United States, Canada and Mexico until July 19, is driving demand for more than just jerseys and scarves. As brands and official partners look to capitalise on football's global audience, tournament merchandise now extends into fashion, beauty, collectables and even pet accessories. The result is a new generation of products that blur the line between fandom and everyday lifestyle.

Personalisation has become central to fan culture, and Crocs is tapping into the trend with FIFA World Cup 2026-themed Jibbitz charms. Designed to be attached to clogs, sandals and accessories, the charms feature football-inspired motifs and tournament branding. Their appeal lies in how subtly...