India, Sept. 8 -- The Board of Control for Cricket in India (BCCI) announced its bouquet of associate partners--Campa, SBI Life and ChatGPT-- for the upcoming home season of international cricket starting from the ODI series against West Indies and running until March 2028.

While the combined deal, valued at over Rs.130 crore, represents a 44% increase over the previous cycle, BCCI's inability to secure a title sponsor reflects the market's poor estimation of Indian cricket's bilateral calendar.

BCCI had increased the asking price for title rights by 15.5%- Rs.4.85 crore from Rs.4.2 crore per match-upon the expiry of the IDFC First Bank contract. After receiving no bids and privately negotiating with potential partners, they have yet to...