India, Aug. 10 -- India appears to be dealing with a sleep paradox: the more we invest in getting better rest, the harder a good night's sleep seems to become. Beyond mattresses and bedding, the growing sleep economy now includes noise-cancelling earplugs, white-noise machines, weighted blankets, sleep-tracking wearables, AI-powered apps and mattresses fitted with cooling technology. But are any of these actually helping us sleep better?

Dr Manvir Bhatia, senior neurologist and sleep specialist, calls the situation ironic. "There are devices, candles, special mattresses, sleep apnea products and more, but an increasing number of people are coming to us with complaints of lack of sleep. They are losing sleep over sleep," she says.

Extern...