India, Aug. 17 -- After finding herself at the centre of a plagiarism controversy, designer Anita Dongre has responded to the allegations. Following the launch of her Festive/Winter 2026 collection, "Love All", on August 7, independent designers Mehar Toor of Ada by Mehar and Sachi Raval of Same Sisters shared videos accusing the brand of creating campaigns that were "nearly the same" and "inspired" by their work, without giving them credit.

Mehar, in a video shared on Instagram on August 12, argued that Anita Dongre had not copied her campaign, which went live in March, outright but appeared to be "inspired" by it, to the extent of using similar shots in its brand campaign videos. While acknowledging that creative ideas can sometimes co...