India, May 22 -- The Bajaj Group, with interests in two-wheelers, finance and electricals, recently launched an ad film commemorating its 100-year journey, inspired by the values of its founder Jamnalal Bajaj, a freedom fighter and social reformer, close to Mahatma Gandhi. The film that uses Artificial Intelligence (AI) to bring Jamnalal Bajaj and Gandhi alive on screen was created by marketing-technology company Wondrlab and directed by filmmaker Rajkumar Hirani. It combines old-world storytelling with new-age technology reflecting the Group's journey of preserving values while embracing the future.

Since brands are rapidly integrating AI into campaigns, influencer marketing and personalised promotions, it's no surprise the Advertising ...