New Delhi, Feb. 27 -- India is finally waking up to the power of protein. As fitness awareness surges across India, the conversation around nutrition is shifting towards protein deficiency; the gap between daily requirements and actual intake. The Indian Council of Medical Research-India Diabetes (ICMR-INDIAB) study, published in Nature journal in 2025, outlined how Indian diets are characterized by high intakes of low-quality carbohydrates, high levels of saturated fat and low intakes of protein, contributing to the incidence of noncommunicable and cardiometabolic diseases. To bridge that divide, on the occasion of World Protein Day 2026, sports nutrition brand Optimum Nutrition has announced a dual-pronged strategy: the Project Protein ...