India, March 13 -- We're standing at a fascinating inflection point. AI could unlock $2.9 trillion in US economic value by 2030, yet only 25% have successfully scaled their AI pilots beyond experimentation. That's not a technology problem, that's an execution problem.

After working with marketing teams across 4 continents and multiple industries, I've watched the same pattern repeat: organisations invest millions in AI tools, hire consultants, launch pilots, and then nothing scales. The gap between AI's promise and its delivery isn't widening because the technology isn't ready. It's widening because we're approaching this transformation the wrong way. Think of it like this: we're still lighting candles when we should be flipping the swit...