India, May 19 -- The OpenAI-Apple partnership, which seemed like one of the biggest AI partnerships in consumer tech, is reportedly under strain. The problem appears to be the lack of visibility of the ChatGPT Siri integration, the failure to meet subscription expectations, and the increased friction over Apple's overall AI vision, according to reports, which is leading to new questions about the future of ChatGPT on the iPhone.

The 2024 collaboration resulted in the integration of ChatGPT into Siri, Image Playground, Writing Tools, and Visual Intelligence on iOS, iPadOS, and macOS. Apple also made it possible for users to subscribe to ChatGPT directly from the iPhone's Settings app, which would also be a revenue source for the company. ...