India, Feb. 13 -- Layoffs in India are taking a new shape as Flipkart-owned Myntra restructures its workforce by centralising teams and reducing overlapping roles. There is a change in the dynamics of occurrence of layoffs and workforce changes in the Indian technology and consumer internet sectors. Companies are also reorganising the business in order to create teams to cut redundancy and enhance efficiency, instead of merely eliminating positions as a budget-saving strategy. An interesting phenomenon of this tendency is currently being developed at Myntra, the fashion and beauty store belonging to Flipkart.

As part of its restructuring, Myntra is shifting roles from its Gurgaon office to its Bengaluru headquarters to improve coordinati...