India, May 26 -- Surging mobile DRAM contract prices in 2Q26 continue to place even greater cost pressure on smartphone brands, according to TrendForce's latest memory market research.

The two major Korean suppliers may have adopted different pricing strategies: Samsung Electronics is pursuing a more aggressive one-step pricing approach with sharper increases, while preliminary quotations from SK hynix indicate relatively milder hikes through a gradual price-raising strategy, with final pricing expected to be completed in late May.

Overall, TrendForce estimates that the ASP of LPDDR4X solutions will jump by at least 70-75% QoQ for 2Q26, while the ASP of LPDDR5X solutions will see a QoQ surge of 78-83%.

Notably, several consecutive quar...