India, Oct. 8 -- Artificial intelligence platforms may give brands a stronger impression of visibility when the brand name is already present in the prompt. NeuroRank's AI Visibility Index 2026, which analysed 7,580 prompts across ChatGPT, Gemini, Claude and Perplexity, finds a substantial gap between brand recognition and discovery.

The study covered 122 brands across nine sectors and found that High inclusion was 56.2% for brand-named results, compared with 17.8% for results where the brand was not named. That represents a 38.4 percentage-point difference.

For enterprises tracking visibility across generative AI platforms, the finding suggests that measuring prompts where a brand is explicitly mentioned may not fully capture how often...