AI server demand continues to support memory prices in 3Q26; consumer demand weakens and high base effects take hold
India, July 10 -- TrendForce's latest memory pricing survey reveals that the DRAM market will remain extremely tight in the third quarter of 2026. However, weaker demand from consumer applications and the impact of a higher comparison base are expected to moderate contract price increases to 13-18% QoQ.
Demand for NAND Flash will continue to be driven primarily by AI inference and large-scale data center deployments. Yet, with contract prices already at record highs and consumer demand slowing, price tolerance among consumer customers has reached its limit. As a result, NAND Flash contract prices are projected to increase by 10-15% QoQ-a noticeably slower pace than in previous quarters.
In the PC DRAM market, PC OEMs will continue to su...
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