India, Oct. 9 -- In a blink of sorts, the marketing landscape has moved from terms like SEO or Search Engine Optimisation to words like GEO or Generative Engine Optimisation and AEO OR Answer Engine Optimisation. Brands (Ex: Vodafone and Volkswagen) are already exploring ChatGPT ads and global publications and brands are experimenting with ads made 'specifically for' AI agents. Clearly, a lot has changed. But not the fundamentals - be it a marketer's key goals or a brand's most stubborn challenge. It all, still, boils down to understanding the consumer as Anand Jain, Co-founder and CMO, CleverTap underscores in this chat. What will 'live communication' instead of 'real-time messaging' do in this new world? Is AI the answer to all the frag...