Sri Lanka, Sept. 1 -- Global customer relationship management leader Salesforce has signalled an aggressive expansion into Sri Lanka, anchoring its market push with landmark digital transformation partnerships across two prominent subsidiaries of John Keells Holdings PLC (JKH).

These strategic developments and corporate roadmaps were shared at a press conference held in Colombo yesterday, in concurrence with the company's inaugural Salesforce Innovation Day in Sri Lanka.

The newly announced enterprise collaborations involve Keells Supermarket and John Keells CG Auto (JKCG Auto), the authorised distributor for the BYD passenger vehicles in Sri Lanka.

Addressing the media personnel and industry leaders, Salesforce Managing Director fo...