Sri Lanka, June 18 -- The Sri Lanka Association of Inbound Tour Operators (SLAITO) is urging the government to offer incentives for direct European charters to attract high-yielding affluent travellers and defend the core

tourism revenue.

Speaking to Mirror Business, SLAITO President Nalin Jayasundera emphasised the urgent need for these connections, noting that fostering such ties requires close collaboration between the state, charter operators and tour companies to ensure commercial viability.

Furthermore, direct charter flights present a compelling economic advantage for the travellers increasingly deterred by the soaring commercial airfares.

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