New Delhi, Oct. 10 -- Mobavenue AI Tech has launched PiiX, an artificial intelligence (AI) platform designed to automate advertising campaigns on Apple's App Store, as the company looks to expand its presence in the iOS app marketing market.

Announced in Bengaluru on October 8, PiiX combines keyword targeting, automated bidding, audience analysis and product-page optimisation in a single platform. The company said the system is designed to help app developers and marketers improve user acquisition by matching search queries with relevant advertisements and app pages.

PiiX is Mobavenue AI Tech's first dedicated product for the iOS ecosystem. The platform focuses on Apple Ads, Apple's advertising service for promoting apps in App Store se...