New Delhi, Oct. 19 -- GO DESi is using five internet-connected cameras and a live video stream to turn digital billboards in Bengaluru into windows into its sweets factory, replacing a conventional Diwali advertisement with footage of its production line.

The Bengaluru-based sweets and snacks brand ran the 12-hour campaign on October 19, from 10 am to 10 pm, with the feed displayed on digital billboards in Bengaluru and Delhi and streamed online. The initiative, called "No Drama Diwali", uses a live factory feed as advertising content rather than a pre-recorded festive commercial.

The technical setup combines cameras, streaming software and cloud-based video distribution to send the same feed to different platforms. Speaking exclusively...