New Delhi, April 9 -- Aman Gupta's new venture OFF/BEAT which was announced a month back has raised Rs.100 crore in seed funding, led by Bessemer Venture Partners.

According to media reports, OFF/BEAT is being positioned as a tech- and AI-driven venture focused on the evolving creator and content ecosystem in India. While details about the venture remain limited, the platform is expected to tap into shifting consumer trends and build on Gupta's experience in scaling consumer-facing brands.

The co-founder of boAt said, "I didn't raise capital because I needed the cheque. I raised it because Anant (Anant Vidur Puri), Vishal (Vishal Gupta), and Bessemer's partners across the world bring speed, credibility, network, and strategic support th...