South Africa, July 13 -- The new tool, which will be integrated into the Woolworths app, represents a strategic move by the retailer to deepen customer engagement by combining its trusted food expertise, loyalty ecosystem, and digital commerce capabilities into a single connected experience.

Available initially to a select group of MyDifference loyalty programme members from September 2026 as part of a beta testing phase, the feature is expected to roll out more broadly in early 2027.

From inspiration to checkout

For retailers, one of the biggest challenges in online grocery shopping is bridging the gap between inspiration and purchase. Customers may know they need dinner ideas but often spend time searching for recipes, creating shopp...