South Africa, Aug. 11 -- Caxton Media's Roots is South Africa's leading urban, community-level, quantitative survey that provides marketers with unequalled demographic and behavioural information about their customer base. It's the country's longest running and most comprehensive independent local consumer research survey, conducted every three years.

Roots 8.1 surveyed women's participation in eight main business categories, including tech (cellphones, shopping retailers); leisure (entertainment, gambling, eating, shows, travel); loyalty (current use, best value/benefits); food and groceries (shopping, retailers, categories); fashion, beauty, health (clothing retailers, hair, treatments, supplements, fitness tracking); transport (public...