South Africa, Sept. 16 -- According to Penquin, the answer is a resounding yes. While the way audiences consume video has changed dramatically, television continues to offer something that is increasingly difficult to manufacture in a fragmented digital environment: scale, attention and a sense of occasion.

"It's easy to think of television as yesterday's medium when so much of the conversation around marketing is focused on algorithms, digital targeting and performance metrics," says Marnelle Van Der Merwe, traditional media director at Penquin. "But the reality is that audiences haven't stopped watching television. They are simply watching differently. The opportunity for brands is no longer about choosing between TV and digital; it's ...