South Africa, Sept. 2 -- Artificial intelligence has accelerated digital transformation across almost every sector, but it has also created a new challenge for business leaders: knowing where to begin. As organisations rush to adopt AI, automation and new digital platforms, many still start with the technology rather than the customer need, employee reality or business outcome the investment is meant to improve. Digital transformation consultancy DY|DX believes reversing that order leads to better decisions, less waste and stronger long-term results.

Working with two very different businesses - mobile network operator, Cell C, and global retail solutions group, Smollan - DY|DX applied the same underlying principle: understand what custom...