South Africa, Oct. 5 -- Our answer was no.

As marketing becomes increasingly connected across media, commerce and customer experience, the infrastructure behind that work matters just as much as the work itself. The strongest foundations are often the ones nobody sees.

That is why dentsu South Africa has become the first market in Africa to move to Managed Meta Accounts, replacing personal Facebook logins with secure, company managed identities authenticated through Okta. This shift strengthens governance, improves security and ensures business continuity across critical client environments.

For most people, nothing will look different. Campaigns continue to run. Teams use the same tools. Workflows remain unchanged. What has changed is...