South Africa, March 13 -- Every time a customer shares their personal information, they make a silent agreement with a brand to protect this data and use it responsibly. When companies fail to uphold that agreement, they not only face technical consequences; they lose trust.

Today, data sits at the heart of almost every service people use. From online shopping platforms and store payment details to mobile apps, personal habits and location data are collected.

Banks, healthcare providers, and educational institutions hold sensitive personal information and because of this, consumers are now more aware than ever before that their data has value and that it can also be misused.

Trust: the fragile currency of the digital economy

Recent gl...