South Africa, June 30 -- Google transformed advertising by connecting businesses with users actively searching for solutions.

Facebook transformed advertising by enabling advertisers to target audiences based on demographics, interests, and behaviors.

Now, artificial intelligence is creating an entirely new category of advertising.

With the launch of ChatGPT Ads, marketers are entering a world where advertising isn't built around keywords or audiences. Instead, it's built around conversations.

That distinction may seem subtle, but it's one of the biggest shifts our industry has seen in decades.

As someone who has spent years helping businesses generate leads through Google Ads, Facebook Ads, SEO, Local Service Ads, and emerging AI se...