South Africa, Jan. 15 -- Why traditional tech marketing is losing impact

For tech brands, the challenge has never been greater: how do you cut through the clutter in a market saturated with all manner of gadgets, apps, and smart home devices? Traditional advertising no longer guarantees attention, and even digital campaigns struggle to reach the right audience in a meaningful way.

Instead, a more human and authentic strategy is quietly reshaping how tech reaches buyers: affiliate influencers.

The data behind affiliate marketing's growth

Globally, the numbers reinforce this trend. In 2024, affiliate marketing was a $20bn industry, and it is expected to nearly double by 2031.

More than 80% of advertisers and publishers leverage affilia...