South Africa, June 10 -- From 11 June 2026, all eyes won't only be on the Fifa World Cup, they'll also be on the Caxton Cup leaderboard, where South African brands and agencies will battle it out for top spot.

The prize? Industry bragging rights and a custom-branded foosball table for the top-performing brand or agency's office.

The challenge is simple: staff members register individually, submit their match predictions before kick-off, earn points based on the accuracy of their predictions, and then climb the leaderboard.

While participants compete individually, every point also contributes to their company's overall standing. The agency or brand with the highest accumulated score across all participating staff members will take home ...