Where people move, brands connect: Kena Outdoor on transport and OOH
South Africa, Oct. 28 -- This National Transport Month, Kena Outdoor is looking at how the routes that carry people to work, services and shops also shape the way brands reach them.
Walking, driving and taxis carry nearly three in four workers
Statistics South Africa's General Household Survey 2024, summarised in its October 2025 transport analysis, shows that walking, private cars and taxis together account for nearly three in four workers. These are national patterns, but they matter locally: for OOH planning, pedestrian environments deserve as much attention as road traffic.
As a member of the Out of Home Measurement Council (OMC), Kena Outdoor can support the planning and evaluation of participating inventory with industry-recognis...
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