South Africa, Nov. 5 -- In an age of deepfakes, misinformation and digitally manipulated realities, certainty is becoming increasingly difficult to find. People are questioning what they read, what they watch and, increasingly, what they believe. Against this backdrop, Coronation Fund Managers has launched the latest evolution of its long-running 'Trust is Earned' platform: a contemporary campaign that explores what trust means in a world where it can no longer be assumed.

Developed in partnership with Ogilvy South Africa, Number 10 Creative Consultancy, and Carbon Films, the multi-channel campaign responds to a growing trust deficit across institutions, media and digital platforms. In doing so, it brings renewed relevance to a principle...