South Africa, Sept. 10 -- South Africa's township consumers are adapting to far more than rising prices. From power outages and water disruptions to shrinking household budgets, the pressures of everyday life are changing how people shop, spend and engage with brands long before they reach the checkout.

These realities form the basis of the 2026 Township Customer Experience (CX) Report, produced by Rogerwilco in partnership with Field & Insights Africa. The sixth edition of the annual report explores how infrastructure failures, economic pressure and financial uncertainty are reshaping consumer behaviour in ways that traditional customer experience models often overlook.

"The customer journey no longer begins when someone walks into a s...