South Africa, July 29 -- This year, OFM's annual Big Cover-Up campaign once again demonstrated the remarkable power of radio to mobilise communities, raising over R323,000 for winter relief, exceeding its fundraising target by more than R123,000.

The funds, distributed through Round Table South Africa, will provide blankets, food and essential support to 36 organisations caring for vulnerable children and elderly people across the OFM footprint.

For national marketers, The Big Cover-Up is more than a community initiative - it is proof of the influence and trust OFM has built within central South Africa over four decades. When OFM asks its audience to act, they do so because they trust the station and recognise it as an integral part of ...