South Africa, July 8 -- According to NielsenIQ's Consumer Outlook: Guide to 2026, consumers are becoming increasingly intentional in their spending, prioritising products, brands and retail experiences that offer genuine value, quality and relevance.

The research highlights that convenience is also being redefined, with shoppers expecting seamless, personalised and low-friction experiences across every touchpoint.

At the same time, Deloitte's 2026 Retail Industry Global Outlook notes that retailers are facing a structural shift in consumer behaviour, with shoppers increasingly assessing value through a broader lens that includes experience, trust, quality and service, rather than price alone.

Against this backdrop, retailers globally a...