South Africa, June 2 -- There is intention beyond "I need to give a gift". Why then, do we treat corporate gifting differently? Businesses are wasting money on corporate gifts that aren't thoughtful or useful, which are doing nothing for their brand.

Every branded gift sends a message about a business. When it's thoughtful, well made and genuinely useful, it tells people that the brand pays attention to detail and values quality. When it feels generic or disposable, it says the opposite.

The problem isn't with the idea of branded gifts. Gifting and branded items are still one of the most memorable ways to connect with clients, event attendees, influencers and internal teams. When done well, a physical gift creates a moment of genuine d...