South Africa, Oct. 21 -- KZN consumers are still planning, participating and looking ahead, but they are making more considered decisions about where their money goes.

The research shows that 59% of surveyed KZN residents feel optimistic about their future, while 72% of surveyed ECR listeners identify cost of living as a major financial concern. This combination of optimism and financial caution is important for brands to understand. It suggests that consumers have not stopped aspiring or participating. They are becoming more deliberate about how they make those things possible.

The festive wallet is part of the household wallet

Festive spending does not happen in isolation. It takes place alongside the everyday financial responsibilit...